How to Confidently Sell Your VA Services Without Feeling Pushy
Selling your Virtual Assistant (VA) services doesn’t have to feel awkward, scripted, or like you’re trying to talk someone into something they don’t want.
In fact, the most effective sales conversations feel natural! Think of it like helping a friend solve a problem.
The secret? Shifting your perspective from “selling” to “serving.”
In this blog, I’ll share practical strategies that will help you confidently sell your VA services so you can land more of the high-paying clients you deserve without the icky sales pressure.
Remember: You’re Offering a Solution, Not a Sales Pitch
When you truly understand the value of what you do, you stop feeling like you’re “asking for money” and start realizing you’re offering a solution to someone’s problem.
Instead of thinking:
“I hope they’ll hire me…”Think:
“I have the exact skill set to solve the problem they’re struggling with — and I’m here to make their life easier.”💡 Pro tip: Before every sales conversation, write down:
The main problem this person likely has
How your services solve it
One example of how you’ve helped someone with a similar challenge
Lead with Questions, Not a Monologue
One reason sales can feel pushy is when we talk at someone instead of listening to them.
When you lead with thoughtful, open-ended questions, you naturally uncover what they need — and your “pitch” becomes a personalized solution, not a generic script.
Try questions like:
“What’s been your biggest challenge in your business lately?”
“If you had 10 extra hours a week, how would you use them?”
“What’s holding you back from reaching your next revenue goal?”
Once they’ve shared their challenges, connect the dots between what they need and what you offer.
Focus on Outcomes, Not Just Tasks
A long list of tasks can feel transactional. Outcomes feel transformational.
Instead of:
“I offer inbox management, calendar organization, and social media scheduling.”Say:
“I help my clients reclaim 10+ hours a week, so they can focus on growth and spend more time in their zone of genius without worrying about the day-to-day details.”💡 Mindset shift: Clients aren’t buying your hours. They’re buying the result of having those hours back.
Handle Objections Like a Partner, Not a Salesperson
When a potential client hesitates, it’s not always about price — it’s about trust.
Instead of getting defensive, stay curious:
“What’s holding you back from moving forward right now?”
“Can you share more about your concerns?”
Then respond with empathy and clarity, showing them you’re here to support them not push them.
Practice, But Keep It Human
Confidence comes from repetition. Practice your sales conversations with a friend or fellow VA, but avoid sounding overly rehearsed. Your goal is to know your talking points so well that you can deliver them naturally in any situation: from a formal discovery call to a casual coffee chat.
Selling is Serving
When you approach sales from a place of service, you’ll never feel pushy. You’re simply connecting with people, understanding their challenges, and offering them the support they need to reach their goals.
And when you confidently stand behind your services, clients feel that energy and they’ll be more excited to work with you.
💌 Ready to book more high-paying clients without the icky sales pressure?
Inside my New Clients Now program, I walk you step-by-step through how to attract, pitch, and land premium retainer clients — in 90 days or less.
